
A full page ad in the Globe for “Toronto’s most modern apartments” — September 30, 1925. Click to view the full page (pdf).
Amsterdam Square Apartments Inc. (ASAI) was founded in 1984 by the tenants who occupied the stately but somewhat neglected building on St. Clair Ave. West in Toronto, adjacent to Amsterdam Square Parkette on Avenue Road. The building had been erected in an astonishing four months in the summer of 1925: the permit had been issued in early June, and the building was almost fully occupied by the end of September the same year. It was advertised in the Globe newspaper as “Toronto’s Most Modern Apartments,” boasting central refrigeration, automatic elevators, and a valet who was to “make himself useful generally.” It was operated as a rental apartment building for six decades.
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